NBC: Leno Top Marketing Priority
Sorry, Conan O’Brien, but NBC says Jay Leno is its top marketing focus for 2009.
“Leno is the single most important marketing priority of the year,” says NBC Entertainment Marketing President Adam Stotsky. “We are deploying the necessary resources and bringing out the heavy creative guns.”
Stotsky hints that one potential positioning will be as an accompaniment to the network’s news programming. “He [Leno] likes to talk about this as a broadcasting brand. You can start your day getting informed on topical issues with Today, get deeper insight with Nightly News and Brian Williams, and then laugh about the news at 10 with Leno.”
Leno’s ability to break news—from Arnold Schwarzenegger announcing his candidacy for governor of California back in 2003, to President Obama’s recent appearance to discuss the AIG bonus scandal—is being viewed seriously by rival cable news networks and by local stations with 10 p.m. newscasts.
“Whether or not we’ll source audience away from 10 p.m. news remains to be seen,” Stotsky says. “One of the hallmarks of his comedy is his ability to talk about the issues of the day in a way that’s fun and entertaining.”
http://www.broadcastingcable.com/article/209983-NBC_Leno_Top_Marketing_Priority.php?rssid=20065
“One of the hallmarks of his comedy is his ability to talk about the issues of the day in a way that’s fun and entertaining.”
Translation: He’s inoffensive and slightly patronizing.
Leno is what middle America falls asleep to, and he hasn’t been funny since 1990. Protecting the legacy of The Tonight Show and making Conan their top priority can’t happen when NBC is too busy licking Leno’s ass.
Does Beer (Goggling) Affect Whom We Find Attractive?
Link: Does Beer (Goggling) Affect Whom We Find Attractive?
Recently, a pair of research psychologists — Vincent Egan of the University of Leicester and Giray Cordan of the University of Exeter — completed a survey of 240 subjects, half of whom had been drinking, to find out how drinkers and non-drinkers experience attraction. What they found was interesting, if a bit creepy.
The creepy part has to do with how all people, not just drinkers, rate the attractiveness of minors. Researchers have known for years that adults have a deep appreciation for neoteny, the retention of juvenile features like large eyes and baby-smooth skin in adults.
Very interesting read.
My Top 5 Artists (Week Ending 2009-4-26)
Link: My Top 5 Artists (Week Ending 2009-4-26)
Imported from Last.fm Tumblr by JoeLaz